Our Growing
Brand Family
Discover the brands and divisions we're building under the SOHAIB Group umbrella — each focused on delivering quality, generating opportunities, and creating lasting impact.
SOHAIB Food Industries
Our flagship subsidiary — home to quality food brands that connect with consumers through taste, innovation, and trust.
Crave
Crave is a quality food brand built on the belief that great products should connect with people through taste, innovation, and trust. Born in Pakistan, focused on delivering food experiences customers come back for.
With a strong visual identity, distinctive product range, and a growing loyal customer base, Crave is positioned to become one of Pakistan's most recognizable food brands.
Strong Brand Identity
A distinctive visual language with green, gold, and white that stands out in a crowded market.
Quality-First Products
Recipes built around taste, consistency, and customer trust — the core of every Crave product.
Franchise & Distribution Ready
Built with scalability in mind — franchise and wholesale models available for partners.
Bakeburry
Bakeburry is the bakery brand of SOHAIB Food Industries — focused on delivering quality baked goods crafted with care, real ingredients, and the consistency customers can rely on.
Built on taste, innovation, and trust — Bakeburry serves food lovers, cafes, restaurants, and corporate clients who value quality.
Chef-Crafted Recipes
Every recipe is developed with a focus on texture, taste, and presentation — built on quality first.
Corporate & Catering
B2B supply to hotels, restaurants, cafes, and corporate offices seeking reliable bakery products.
Custom Orders
Bespoke cakes, event catering, and branded corporate gifting — all available on request.
Mezbaan
Mezbaan is a bold food brand rooted in the spirit of Pakistani hospitality — delivering rich, authentic flavors that bring people together. A brand built on taste, tradition, and the pride of homegrown quality.
Under SOHAIB Food Industries, Mezbaan is positioned to capture the hearts of consumers who crave genuine taste — with a strong identity that stands out in every market it enters.
Authentic Flavors
Rooted in Pakistani culinary tradition — recipes crafted to deliver genuine taste that consumers trust and return to.
Bold Brand Identity
A strong visual character in red, yellow, and black that commands attention and builds instant recognition.
Distribution Ready
Built for scale — franchise, wholesale, and retail distribution models available for partners across Pakistan.
More Food Brands in the Pipeline
We're always developing the next great brand. If you have a food brand concept, we'd love to build it together inside the SOHAIB Group ecosystem.
Bring Your Brand to UsFuture Divisions
SOHAIB Group is actively expanding beyond food. These subsidiaries are in planning or early stages — we're building the foundations now.
SOHAIB Textile
Focused on creating quality textile products and building strong local and international brands — extending the group's commitment to quality into a new industry.
SOHAIB Real Estate
Focused on modern developments, trusted investments, and projects that improve communities and lifestyles — leveraging the group's growing base.
SOHAIB Group Foundation
Currently supporting needy individuals through personal contributions, with plans to scale into education, welfare, employment, and community programs that inspire hope and opportunity.